Beneful better than the trends

Nutrition, health, and wellness are three priorities that anyone can agree are of crucial importance when feeding their family. Most people also consider their pets to be part of the family. Who hasn’t looked at the family pet and thought they were more human than not? The fact is; different species require different nutrition. If your family is into health and wellness, and you treat your pet like family, you want an organic diet for Fido. Purina is the first certified organic producer of dry and wet dog food made without artificial flavors and colors. While the eat-like-your-owner strategy works to an extent, it doesn’t account for the fact that Fido is still a different species. Just like your doctor may recommend a change in your diet for your specific needs, Fido’s vet knows what’s nutritionally best for him. Due to age, Fido’s metabolism can change just like his owners’. In today’s nutrition conscious world there are many ways of attending to these changes. Purina offers Bright Minds, a recipe made with a type of fat sourced from coconut oil that the research indicates is easier for older dogs to metabolize. According to a recent article in The Herald ( feeding your dog like the rest of the family is the latest trend. Companies such as fresh pet and milo’s kitchen have seen surges in profits just for catering to this trend. However, truly innovative companies have instead researched what is healthier for a dog’s metabolism. Companies like Purina, makers of Beneful, do use fresh healthy ingredients like corn, chicken and rice, but they also include ingredients like glucosamine and soy which has been shown to help a dog have healthier years for longer. Behind the highest quality dog foods out there is solid research and committed individuals, however there are also standards. The FDA, the USDA, and the AAFCO have requirements concerning food safety and ingredients. Not only does Purina’s Beneful meet or exceed every requirement, Purina’s quality control and safety protocols include comprehensive food safety and ingredient surveillance programs. They test for well over 150 substances, including mycotoxins, lead and arsenic. This kind of ingredient monitoring goes well beyond the efforts of any other brand on the market. So many households now incorporate a farm-to-table element in their diets. But for dogs, there are evolutionary differences that require their diets aren’t just people food. Thankfully there are people who spent years studying canine metabolism and Purina employs several of them, spending billions of dollars in research and development. Dedicated pet owners with degrees in canine nutrition, are the people who have dedicated their lives to understanding what should and should not be Purina’s Beneful. Beyond just an innovator in the $23.04 billion pet-food industry, Purina takes the health and well being of dogs personally. After all, like Purina says on their website: “the best nutrition is personalized.”