Entertainment’s Secret Weapon: Desiree Perez

Roc Nation’s Desiree Perez is the very definition of power, charm, and confidence needed in order to survive in the entertainment world. A $17.2 billion industry, she has made herself a name and a home in backroom negotiations as well as boardroom meetings. She is the secret weapon that rap icon and business mogul Shawn “Jay Z” Carter keeps close for just about every important business decision he makes.

It’s said that powerful, like-minded women tend to find each other, a statement made true when Des Perez and superstar Rihanna crossed paths. Perez played a prominent, influential part in negotiating a $25 million dollar Samsung collaboration to promote Rihanna’s Anti tour, a move that further enhanced Rihanna’s reputation as an A-list performer. After such an amazing feat, one could only expect they would continue to orbit one another with nothing but further success to come.

Desiree Perez earned her reputation and her right to mingle with Hollywood’s A-listers even if she herself didn’t consider herself to be a famous Hollywood name. She broke the glass ceiling as a woman in a male dominated industry, climbing to the top of the mountain at a slow jog, keeping her eye on her own prize. With Perez behind the scenes, Roc Nation and the stable of stars associated with the label such as Big Sean, Meek Mill, J.Cole and Shakira are given the guarantee of success. To know more about her click here.

Des Perez is an icon in her own right, a role model especially for young girls to mold themselves after. She is the proof that you can do and be whatever you set your mind to as long as you are wiling to put in the work and unwilling to take defeat as the final answer. She is one of the many influential women changing the game for the generation to come.

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