Lori Senecal takes up her new role as CEO at CP+B
Lori Senecal has been appointed CEO at CP+B. Before her appointment, Lori was the global CEO at Kirshenbaum Bond Senecal and Partners. This is a post that she had held since March 2015. During her time at the organization, Lori was able to push the company’s revenue levels upwards by 21 percent. This is an achievement that she made through advocacy for risk taking. During this time, she was also serving as the CEO to the MDC partner network. She has been allowed to retain this post. As the new CEO at CP+B, she will be overseeing the global development of the firm, and she will also be preparing the company for its expansion on a global scale. Getting to this post has not been easy for Lori, but she admits that she has gotten here because she is an advocate for technology, invention and innovation.
Lori Senecal has been very successful in her career. She has been able to develop strategy-driven partnerships which have helped her leverage the growth of her agency on a global scale. She believes in creating cutting edge and new business divisions. She has been in possession of some impressive blue chip global accounts including BMW, Coca-Cola and Nestle. During her tenure as the global head of KBS+, she was able to grow the company to a 250-person agency that had more than 900 highly disruptive employees all over the world. This is an achievement that she was able to make because her business is centered around technology startup investments and creation of content. Check out interview.net to know more.
Other successes that Lori has bagged include being Ad Age’s women executives to watch list in 2014 and 2016. Lori has already appointed a team that will be deputizing her at CP&B; these include Danielle Aldrich, who will be taking over the West office that includes Boulder and LA offices. She has also appointed Vinicius Reis to lead Miami and Brazil offices while Bamboo Yee takes over at the office in Beijing. For more details visit Bloomberg.
Lori reiterates that she has been able to achieve this much success because she has embraced technology. She has been able to keep abreast with the technological changes sweeping across all sectors and this has helped transform her workplaces. You can check out their Twitter page.