Eucatex is a Brazilian company that specializes in home improvement products such as paints and floor varnishes. Eucatex also sells a variety of flooring for homeowners and most of its’ products are created in a sustainable way. Eucatex will even come to your home and install the flooring that you purchase from them. Eucatex is especially known for its’ latex paints, waterproof paints, acrylic paints and solvents. This line of paints come in a wide range of colors and sheens ranging from gloss to semi-gloss. Eucatex sells a line of wall partitions and doors that come in beautiful colors to match most design schemes in the home.
Another thing that makes Eucatex an excellent company is its’ commitment to sustainability. It has an environmental education program that is located inside a visiting center. The purpose is to inform the general public about the importance of conserving major aspects of nature such as rain forests, rivers and lakes. There are also activities that the children can take part in. Eucatex has a recycling program where they reuse wood to make their products. This company utilizes biomass to produce energy for its’ facilities and it shows their commitment to the environment.
In 2007 Eucatex’s paint sales increased by 44% and that year the sales went up to $21 million. As a result Eucatex became the seventh largest paint company in Brazil. A majority of the company’s products have also made their way into American home improvement stores, including the Home Depot and similar stores. Eucatex has become one of the most popular paint companies in Latin America.
Maluf has been with the company since 1987 and in the early 21st century he became the president of the company. Under Flavio Maluf’s leadership Eucatex went from just being a paint product brand to a global home improvement franchise. He had the attitude of a visionary and this is what makes him so effective at Eucatex. Maluf also made it possible for Eucatex to establish connections with businesses in other countries and it was mainly his decision to create the company’s furniture and flooring from eucalyptus plants.
Future of Eucatex
With Flavio Maluf’s leadership and the company’s increased growth, it seems that Eucatex will continue to grow strong in coming years.
In conclusion, Eucatex is innovative and thanks to Flavio Maluf, things are looking up. Eucatex also has regular webcasts that offer further information about the progress that the company is making.