Lime Crime founder, Doe Deere, was recently highlighted in an article about her success and how Lime Crime was built and continues to grow to this day. Lime Crime is a unique brand – about as unique as they come. She founded the company in 2008 with a desire to bring unique makeup choices to every woman who wanted to express themselves through beauty products. The company’s goal is to make every woman feel that beauty should make them happy and that they should never feel they have to confirm to the traditional standards of beauty.
Doe Deere is famous for her unique look. Originally born in Russia, she wears elaborate shades of makeup and has her hair dyed every color from blue, to pink, to orange. Her porcalein skin makes her look exactly like a Russian doll. She is highly admired for her look and her style. Growing up, she made her own clothing since she was a young girl. She shared a vivid memory of the time she sewed clothing and did elaborate makeup for her young friends for an acting game they were playing. It was there that she found that those were her true passions.
Doe Deere originally wanted to study fashion. In fact, she was enrolled in a fashion institute at the time that she decided to found Lime Crime. She was happy with the programs and with the progress she was making. However, she had strong feelings that she was meant to do more, or at least meant to do something different. She made the bold decision to take her brand of fashionable clothing, already named Lime Crime, and transition it into a cosmetics company.
The company first started out as a small eBay store where she sold a relatively small collection of products. This line includes eyeshadows, lipsticks, highlighters and several other items. She admits that she was highly surprised at how many women the bold shades resonated with. She originally came up with the idea for a cosmetics company when she was unable to find the brightly colored shades that she desired. The shades she wanted (such as bright blue or deep purple) only came in lipsticks that seemed to look and feel like Halloween paint. She wanted rich and well-made colors, but was unable to find them. So, she boldly started her own line of makeup, called Lime Crime.
The company quickly grew from a small eBay store to a massive sales website. Eventually, Doe Deere had to hire staff and her cosmetics empire quickly grew to the worldwide brand it is today.
Another unique aspect of Lime Crime is that Doe Deere wanted the cosmetics line to be completely cruelty free to animals. She prides herself on making sure that no animal testing was ever done with her products. She also made sure that the cosmetics were all certified to be vegan friendly. This has always been a passion of hers and as Lime Crime continues to grow, she has always ensured that this goal of hers was a top priority. Learn more: http://inspirery.com/doe-deere/