Fabletics’ New Stores and Improved Website Design

Kate Hudson has a new line of super stylish activewear. She has previously inspired others as a successful mother and actress, and now hopes to inspire others with her new workout clothing line. With the fashionable and comfortable outfits, she hopes more women will develop healthy and active lives. She is personally involved in the process and each month’s picks are approved by Kate, herself.
The shop includes clothing designed specifically for yoga, running and general gym and workout. The tops and bottoms are broken down into categories of tanks, casual tops and sports bras, leggings, pants, capris and shorts. Kate also has an amazing line of various accessories. There is a pop-quiz that is a questionnaire designed to create the perfect look for each and every customer, created especially for their taste and unique lifestyle. The website makes it easy to either check out as a guest or as one of their VIP members. These members are entitled to extra savings and other exciting benefits.

Over the next five years, Fabletics hopes to open minimally 75 new stores while this spring brings the arrival of the seventh store for the brand.
This is a new model for the Fabletics brand which usually mails out discounted outfits monthly, charging a customer’s credit card for each purchase and delivery. Having brick-and-mortar stores will allow customers to try on the clothing instead of a surprise delivery. Some customers complained that while signing up for a delivery, they did not realize they were enlisting in a repeating subscription service. Customers also noted they found the service difficult to end.
The number of these type of customer complaints seem to be decreasing at a speedy rate. The cofounder and co-CEO of JustFab, the parent company of Fabletic, Adam Goldenberg, reports that the company is delivering approximately 800,000 items monthly. Of all those items they are receiving approximately five to 10 complaints. While Goldenberg acknowledges there are obviously far more satisfied customers than not, he would still like the complaint rate to be zero.
To increase customer satisfaction and understanding of the subscription service, JustFab is renovating the information available on its website. There is going to be a complete overhaul of the FAQ on the site, hopefully answering questions customers may have and fully explaining the service. The top of the webpage now has a clear link to explaining just how the Fabletics delivery service works. JustFab is improving their customer service for customers also. Goldenberg stresses he wants all customers and potential customers to completely understand the Fabletics program.