Fabletics has taken over the wardrobes of casual cool girls and workout fans everywhere thanks to its cute styles and convenient business model. When movie star Kate Hudson launched the brand in 2013, she was trying to appeal to a generation of fashion lovers who couldn’t get enough of the “athleisure trend” in which women incorporate comfy pieces of athletic gear into casual everyday wear.
The brand follows a very unique shopping model. Customers can purchase items directly from the Fabletics website but they are encouraged to join the VIP membership program. This program allows them to receive a full workout outfit in the mail each month for a monthly fee of $49.95. Shipping is included. Outfits are selected by Fabletics based on a survey that VIP members fill out upon signing up that asks questions about workout preferences and fashion tastes.
Fabletics has been around for almost four years now and thousands of athletic apparel enthusiasts have joined the VIP membership. We’ve made a list of what real Fabletics VIP members are saying about Kate Hudson’s brand.
- The Value is Too Good to Pass Up
Blogger Teri Hutceon couldn’t resist the value of the deal. By becoming a VIP member, she was able to receive a monthly workout outfit sent straight to her door for under $50 a month. Other popular athletic apparel brands charge that much for just one piece of clothing.
- The Quality is the Real Deal
Teri was also delighted to find that Fabletics clothes are made using very high quality materials. The brand uses high-performance, sweat-resistant fabrics that can withstand lots of intense movement and perspiration. The colors and prints don’t run or fade even after several washes.
- The Membership Program is Convenient
Joanie and Heather loved the idea of letting Fabletics pick out their outfits for them. The survey gives the company everything it needs to know about its customers, ensuring that the outfits that members receive are tailored to their own unique tastes and preferences.
- You Can Opt Out of the Program at Anytime
VIP members also appreciate the fact that they can easily opt out of the program whenever they want without being charged. Fabletics gives you the option to turn down an outfit at the beginning of every month in exchange for a refund of the monthly fee. However, with such cute and affordable outfits that are built to last, why would you want to drop out?