What We Can Learn About Fabletics From Real Reviews

Fabletics has taken over the wardrobes of casual cool girls and workout fans everywhere thanks to its cute styles and convenient business model. When movie star Kate Hudson launched the brand in 2013, she was trying to appeal to a generation of fashion lovers who couldn’t get enough of the “athleisure trend” in which women incorporate comfy pieces of athletic gear into casual everyday wear.


The brand follows a very unique shopping model. Customers can purchase items directly from the Fabletics website but they are encouraged to join the VIP membership program. This program allows them to receive a full workout outfit in the mail each month for a monthly fee of $49.95. Shipping is included. Outfits are selected by Fabletics based on a survey that VIP members fill out upon signing up that asks questions about workout preferences and fashion tastes.


Fabletics has been around for almost four years now and thousands of athletic apparel enthusiasts have joined the VIP membership. We’ve made a list of what real Fabletics VIP members are saying about Kate Hudson’s brand.



  1. The Value is Too Good to Pass Up


Blogger Teri Hutceon couldn’t resist the value of the deal. By becoming a VIP member, she was able to receive a monthly workout outfit sent straight to her door for under $50 a month. Other popular athletic apparel brands charge that much for just one piece of clothing.



  1. The Quality is the Real Deal


Teri was also delighted to find that Fabletics clothes are made using very high quality materials. The brand uses high-performance, sweat-resistant fabrics that can withstand lots of intense movement and perspiration. The colors and prints don’t run or fade even after several washes.



  1. The Membership Program is Convenient


Joanie and Heather loved the idea of letting Fabletics pick out their outfits for them. The survey gives the company everything it needs to know about its customers, ensuring that the outfits that members receive are tailored to their own unique tastes and preferences.



  1. You Can Opt Out of the Program at Anytime


VIP members also appreciate the fact that they can easily opt out of the program whenever they want without being charged. Fabletics gives you the option to turn down an outfit at the beginning of every month in exchange for a refund of the monthly fee. However, with such cute and affordable outfits that are built to last, why would you want to drop out?

Fabletics Continues to Gain Ground


Fabletics has 3 official founding members, but the name that people are going to connect with the most is the celebrity. Kate Hudson has the celebrity pull that keeps the Fabletics engine running like a well-oiled machine. The company has been around since 2013, and the company has continued to grow.

The new growth rate is something that will surprise a lot of people. Many people may have assumed that this fitness company would be successful. Few people actually knew that it would gain the type of success that warrants the opening of 100 stores. Granted, this is not all happening this year, but it is an aggressive plan even if it will take 5 years to do it.

Fabletics has built a true web presence, but this is just the first chapter in the growth of the fitness clothing giant. This is the brand that has been marketed quite well by Kate Hudson. People that have purchased clothing from the website are anticipating the opening of these stores because Kate is promoting a variety of styles. There is the active wear line that is gaining exposure. Hudson is in great shape so she is the perfect model for this fitness clothing line.

In January of last year there were a million orders shipped. This is clearly evidence of how much the company has grown since inception in 2013. The company is transitioning to areas outside of the United States and beyond the Internet. This is an impressive company that now ships to Australia and Switzerland. The company has hundreds of stores that are helping this organization reach huge milestones, and it proves one thing: celebrities sell clothes.

This clothing company has managed to bring forth revenues of $160 million and it continues to build. Hoodies and leggings are selling. The fitness gear is selling. The Internet has built a lot of buzz about this company, but the customer base is reaching a saturation point.

Hudson has really helped this company to get the point that it is currently at with customers. She has become the face of Fabletics, and a lot is riding on her. A lot of people are going to link the actress to the brand because she is the one in the print ads. Hudson is also modeling the clothes. At the other end of the scope she is handling business strategy behind the scenes. This may be the reason that she hasn’t been seen in many movies. She is putting all of her time into the expansion of Fabletics.

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