Lori Senecal Leads Marketing + Ad Campaign Industry

Lori Senecal currently serves as the CEO of Crispin Porter + Bogusky with a specialty in marketing and advertising. She is responsible for the growth and expansion for the company that currently works on a global development for its nine international offices. Earning her degree from McGill University, Lori Senecal has worked with major brands including Coca-Cola, Victoria’S Secret Pink, and XBOX. She was recently awarded one of the four “Agency Executives to Watch.”


Lori Senecal shared in an interview with Inspirey that she had been wanting to get her enter the business world since she was in high school, where she had initially developed her leadership skills as a gymnastics coach. Senecal coached gymnastics throughout college where she learned to advise without judgement, set goals, and be consistent. The advertising industry sparked Senecal’s interest with the needing overlapping traits that coaching required, a strive for excellence and compassion.


According to GC Report, Senecal states she makes money through performance and perseverance. In the advertisement industry, she only makes money when her clients make money. To become profitable Senecal had to strategize and be patient with her results, as it was a process. After landing a client and developing an ad campaign, Lori Senecal is profitable one the creative, passion, and teams of people have all built a successful ad campaign.


While every entrepreneur faces obstacles, Senecal focused on the how rather than the if to remain motivated and successful. As a coach, she knew to focus on the controllable components of her career. Senecal shares the one marketing strategy that works best for her is doing her research on a potential client before meeting them. She also shares that a tough decision she has to make as a business owner is informing an employee that their performance is not up to standard. As a compassionate person, this challenges her. On the contrary, she discloses her most satisfactory moment in the business is when her client is completely satisfied.


Senecal ends her interview stating her excitement with how technology positively influences her marketing and ad campaigns, allowing her work to ever evolve and grow with the rapid development of innovative technology. To view Lori Senecal’s full interview with Inspirey, click here.



See more: http://lorisenecalglobalceo.com/

Lori Senecal Will Do Great Things At Crispin Porter + Bogusky

If you have ever watched NBC’s hit television show 30 Rock, you are familiar with the personality of Liz Lemon. Liz Lemon is never afraid to be her quirky and independent self. In fact, Lemon’s fidelity to her personality is a terrific strength. Staying true to herself, Lemon is able to navigate a team of rowdy and talented people towards a common goal week and after week. This can be inspiring to watch. At least, the new Global CEO for the advertising agency Crispin Porter + Bogusky seems to think so! Lori Senecal was recently named to this prestigious position, and Liz Lemon is one of her heroes.

Of course, Senecal knows that 30 Rock is just a fun television show. However, being able to draw insights from a variety of mediums is an important skill. It a skill that has helped Senecal succeed in the marketing world, a place where so many different ideas can be floating around at once. For example, Senecal realized early in her career that creating a common company culture is more than just a lofty idea. A common culture helps grease the wheels of progress. Senecal has always accomplished more through actively crafting a culture.

Through all of her successes, Senecal has never forgotten the people who inspired her along the way. According to hubspot.com, this is why Senecal is also passionate about giving back to her company through mentoring others. Mentoring can help accelerate the talents of others. The mentoring process is also rewarding for the mentors through being able to connect with younger generations.

Finally, Senecal is proud to be a woman in her industry. She understands that many women mistakenly hold back their talents waiting to be formerly call upon. Senecal understands you have to move in the direction of your fear. You can’t wait for someone to drag you to your goals. In fact, Senecal knows that small dose of fear women feel is actually the secret sauce for success!

Let’s keep our eye on Lori Senecal over at Crispin Porter + Bogusky. She is sure to do great things! Learn more about Ms. Lori Senecal on 3percentconf.com.

Reference: http://www.forbes.com/sites/marketshare/people/lorisenecal/#1145d45c742c