Recently, Cheryl Conner, a writer for Forbes Magazine, published an article on how entrepreneurs can improve their online reputation, and one of the things that was mentioned in the article was making a social media account.
Today according to website Online Reputation Reviews, so much of online traffic goes to social media websites, and there are various outlets that you can use such as Facebook, Twitter, YouTube, Pinterest, Google+, and Instagram, and many businesses don’t resort to just one of these websites. Businesses now have accounts on several of these websites. More exposure means more chance to improve your reputation.
Making an account on social media is so much easier than purchasing a space on a billboard or a spot on a newspaper, and guess what? Many of the websites allow you to make an account for free! Plus, thanks to smartphones, people have the chance to see your business almost anywhere in the world, so take advantage.
Once you have the account set up, put company information within the page. You can add the location, phone number, and the services that you provide on your account for people to see.
Also, social media is a great way for you to keep your customers up-to-date on things like upcoming events, promotions, etc. Many companies use emails to send promotions, but a lot of times, these mails get ignored since people often see it as spam.
It’s way easier for people to “share” the post made by a business because all they need to do is click a button, and all of their friends online will be able to see the post as well, creating more exposure and even future customers.
Most importantly, having a social media account allows you to form a personal connection with the customer. For example, you can answer questions that a customer might have, and when you answer them, the customer feels more valued and cared for.
Of course, having quality services/products is most crucial, but social media is a great way to jump start your business or even maintain a level of success that you may already have.